Ian Parks (UK) - Blog

Pimp Your Flock Browser

ianparks — Sun, 08 Jun 2008 15:49:29 +0000

Ed Dale from the 30 Day Challenge, explains what’s so great about the little known browser called Flock, and why it beats Firefox in almost every way. I almost shed a tear when I said goodbye to Firefox but now, I could never go back after getting used to Flocks amazing features. Highly Recommended.

Is Flock the best Internet Browser to Download

Speed Up Your Browsing In Flock

How To Install Extensions in Flock

Tubby Nerd Humiliates Pro Copywriters with 19 minute lesson

ianparks — Sat, 07 Jun 2008 18:37:29 +0000

As part of the 2007 30 Day Challenge, Ed dale recorded a video which suggests a number of ways of copywriting headlines. We are now on the 2008 30DC, but this information is as relevant as ever. Here are my notes & points from this video:

- headlines are the most important part of marketing (in general)
- after price, headlines are the most important element in you conversion ratio
- so many media outlet formats available means you need a good headline to succeed
- you must become a master headline writer
- no 1 mistake internet marketers make when headlining is trying to please everyone
- ed only wants quality traffic to his site (from PPC ads) so puts the price of the e-book ($27.95) in the ad. The free e-book method, although bringing more people in & collecting more e-mail details, will be people with poor conversion. This costs more in click ads & your list of customers might not have a good conversion rate when marketed with future offers.
- use the advert/headline to filter out the people you don’t want!!
- Gary Halbert’s (the late) newsletters for teaching copywriting are still available [Ed advises reading these]
- how many people are clicking on your twitter posts, blog etc…???
- you should be measuring everything to determine the effect you are having

The 4 Elements of a Good Headline

1. Irony
2. A memorable or compelling mental picture
3. Audience & cost
4. say ‘what it is/what it does’

1. Irony

Some headlines employing Irony would be:

Heaven Street Vs Dead End:
One Legged Golfer
Tubby Nerd….

These headline statements have an ironic truth about them that grabs your attention as you think about the meaning.

2. A memorable or compelling mental picture

eg. One Legged Golfer…..

The headline should create a mental picture that would be easily remembered by the reader. [as advertising is an attempt to impact upon the consciousness of the reader, conveying a good mental picture, though use of a headline, is a very good approach to use].

3. Audience & cost

A headline will covey a meaning to a target audience & give a subconsious indication of the cost & quality, of whats on offer. A good headline gives a feel for the expense of the product

4. say ‘what it is/what it does’

- your headline should say ‘what it is/what it does’ (preferably done in a clever way. This is the way to make great headlines)

—————————————————————————————–

Notes:-

- book by Blake Snyder – save the cat (screen play book suggesting the way you get your story read by the right people is all in the logline (headline)
- combine irony & a memorable mental picture for something really powerful
- lots of subconscious elements conveyed in a headline. Use them!
- The title of the film ‘Legally Blonde’ conveys so much about what the film is about that it is a superb use of copywriting

Action Points (Things you can do to practice Headlining)

- Twitter is a brilliant way to practice your headlines. Practice 3 twitter headlines a day
- start collecting headlines (emails, twitter posts, blog titles, newsletters, (whatever catches you attention)
- write these down in a good old notebook (there are great benefits of tangibly
writing something down, as it allows you to start building up your ‘mental memory banks’ with headline data you can begin to draw on once there)

30 Day Challenge (2008) – Related Videos

ianparks — Mon, 02 Jun 2008 23:09:56 +0000

Hi Peeps,

I will keep this blog updated with all the video’s that are relevant for this years 30 Day Challenge:

Is Flock the best Internet Browser to Download

Thoughts on Product Launches (AKA. Stompernet)

How to use Twitter for business

How to set up Twitter

How to set up Twhirl

Become a master Twitter with Twhirl

Tubby Nerd Humiliates Pro Copywriters with 19 minute lesson

30 Day Challenge (2008) – The Video’s

ianparks — Mon, 02 Jun 2008 21:59:37 +0000

Hi,

Keep checking this Blog for all the video’s (in order) for this years ’30 Day Challenge’. If you wish to join the 30 Day Challenge, which is completely FREE, please follow this link:

www.ThirtyDayChallenge.com

Thirty Day Challenge TV -Pre-season (It all begins here!!!)

How to configure the Flock browser

How To Add Stumbleupon to Flock

ianparks — Sun, 01 Jun 2008 00:28:41 +0000

Hi,

Adding the StumbleUpon toolbar to Flock is very simple:

This Screencast I made will show you a little more:

1. Using Flock, Go to https://addons.mozilla.org/en-US/firefox/addon/138 and click ‘Add to
Firefox’
2. Dialog box will come to ask you permission to install this extension, wait and click install now
3. wait until it become “stumbleupon will be installed when flock is restarted”
4. restart the flock

Just browsing some of my favourite tunes of yesta-year…

ianparks — Mon, 26 May 2008 03:32:02 +0000

Ramirez – El Gallinero (1993)

Wubble U – Petal (Loved this blast from the past. Check out the Space Hopper!!)

Gat Decor – Passion (1992 – My favourite tune of all time. Doesn’t get any better than this)

Orbital – Belfast (Coming down. 6.30am, the party’s over, must sleep…)

Interactive – Koma (Thought i’d never find this…woww weeee)

jinny-feel the rhythm

Usura – Open your Mind

Trashman – Cosmotrash (part one)

S.L.D – Gettin’ Out

Space Trax-Atomic Playboy

Secchi…I Say Yeah

Secchi – Flute On (Voice On)

Force Mass Motion – Panic (Rabbit City 7) [Dave Graham - Life at the Drome!!!)

Mory Kante – Yeke Yeke (Hardfloor Remix)

PKA … Temperature Rising

Lee Marrow – Do You Want Me (….Maxime’s Crew)

GTO – Pure

Quench – Dreams

Tricky Disco – Tricky Disco

Leftfield – Not Forgotton

Incubus – The Spirit

MASI – Apache (WE ARE THE BASS……COME Onnnnnnnn….!!!!)

Pleasure game – Le Seigneur Des Tenebres (SA42 mix)

Joe Inferno – Tribal Church

Hyper On Experience – Imajik

Hyper~ on Experience- Time Stretch

Circa 91 – Can You Feel Me

That’s all for now. I must go to bed.

See ya..

Entrepreneur’s Bootcamp 2008 – Brighton

ianparks — Sun, 25 May 2008 02:09:49 +0000

Just booked myself on a 3 day Internet Marketing Workshop called the ‘Entrepreneur’s Bootcamp 2008 Fast Track Weekend‘ which is set up by Andrew Reynolds (Cash-on-Demand fame). I have the 2005 bootcamp at home which comes on a 12 DVD set, and the information on that is mind blowing from an Entrepreneurial point of view. It’s basically a collection of millionaire Internet Marketers who each speak for around 2-3 hours on how they have achieved what they have done. If you want to be a millionaire, speak & learn from millionaire’s!!! This Bootcamp should be amazing and bring me closer to actually putting a plan into action.

http://www.cash-on-demand-workshop.com/

http://andrew-reynolds.com/

Some comments on the 2005 Bootcamp:

My First Blog!!!

ianparks — Sun, 25 May 2008 00:25:49 +0000

Hi,

This is my first ever Blog post on my first ever Blog…wow…

I’m studying Internet Marketing at the moment from a number of source’s, but the one to mention is the Free & fantastic ’30 Day Challenge’ by by Ed Dale (Australia) and Dan Raine (Great Britain). The aim is to get you to make your first $10 online in just 30 Days.

This is the 4th time this annual event has taken place, and this year will be better than ever. They teach cutting edge marketing strategies, brand new tools & methods for taking control of the Internet and making it work for you. No catches…absolutely FREE FREE FREE… I have ventured into the world of blogging based on the info from Ed & Dan.

Everyone is welcome to come along and learn some super cool stuff for free:-

http://www.ThirtyDayChallenge.com/challenge/17776